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This site had the following on the web page, "How our Session Birthday Parties Work." We noticed that the web site said " Skating performance at the Radio Rendezvous building in approx." It also stated " Receive a card with free admission on your birthday month. Rink info for skating professionals and competitive skaters. Reserve your birthday party today! We support our military. You may present your military ID. Pat Parrott, Retired LTC. Scroll down for regular skating schedule." The header had recreation as the highest ranking keyword. It was followed by family, children, and roller skate which isn't as ranked as highly as recreation. The next words the site uses is skate. skating was also included and could not be seen by search engines.